Denim’s a dirty business, but it doesn’t have to be. We sat down to talk all clean denim, inclusivity, and why sustainability can be both luxurious One of the reasons why sustainable brands tend to have higher prices than what’s considered the average it’s because the product’s price reflects its quality. As such, each collection draws its inspiration from a point on the map - be it a city, a region, or otherwise - & the love our travels.